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        <lastBuildDate>Sun, 01 Aug 2010 07:14:33 +0100</lastBuildDate>
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            <title>We now offer VHS tape to DVD transfers</title>
            <link>http://www.goldeneyecreative.com/blog/we-now-offer-vhs-tape-to-dvd-transfers</link>
            <description>We are pleased to say we can now offer VHS to DVD transfers in house. &lt;br&gt;&lt;br&gt;If you need to transfer your special memories or work videos from VHS to DVD then give us a call. &lt;br&gt;&lt;br&gt;Our rate is £4.99 per hour of transfers. With no min transfer amount. &lt;br&gt;</description>
            <pubDate>Mon, 19 Jul 2010 14:16:45 +0100</pubDate>
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            <title>BBC News Cover Our Event</title>
            <link>http://www.goldeneyecreative.com/blog/bbc-news-cover-our-sister-website</link>
            <description>The BBC News network today covered an event that Goldeneye helped to organise at Coleshill in Oxfordshire. &lt;br&gt;&lt;br&gt;You can read more about the event &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.goldeneyecreative.com/http://www.coleshillhouse.com/coleshill-auxiliers---seventy-years-july-4th-2010.php&quot;&gt;here&lt;/a&gt; and see the BBC news story &lt;a title=&quot;&quot; href=&quot;http://www.bbc.co.uk/news/10626603&quot;&gt;here&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Goldeneye Creative manage the creative design of the website www.coleshillhouse.com &lt;br&gt;</description>
            <pubDate>Wed, 14 Jul 2010 15:21:34 +0100</pubDate>
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            <title>15 Essential Checks Before Launching Your Website</title>
            <link>http://www.goldeneyecreative.com/blog/15-essential-checks-before-launching-your-website</link>
            <description>Here's a great checklist which we can honestly say we do follow when creating websites. &lt;br&gt;&lt;br&gt;&lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.smashingmagazine.com/2009/04/07/15-essential-checks-before-launching-your-website/&quot;&gt;15 Essential Checks Before Launching Your Website &lt;/a&gt;&lt;br&gt;&lt;br&gt;Provided by Smashing magazine, Make sure your web dewsign company check all these. &lt;br&gt;</description>
            <pubDate>Wed, 07 Jul 2010 08:10:12 +0100</pubDate>
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            <title>Choosing The Right Domain Name</title>
            <link>http://www.goldeneyecreative.com/blog/choosing-the-right-domain-name</link>
            <description>If you need to set up a new website or a one-off promotion, you'll need to dream up a domain name that is fit for purpose. Here are a few considerations.&lt;br&gt;&lt;br&gt;&lt;b&gt;Keep it fairly brief. &lt;/b&gt;&lt;br&gt;The longer the name, the more people will get it wrong, or simply be put off entering it in the first place.&lt;br&gt;&lt;br&gt;&lt;b&gt;Use relevant search words&lt;/b&gt; &lt;br&gt;If you want to be found through search engines. The domain &quot;cheap-beach-balls.com&quot; for your a shopping site will probably pick up Google searches for &quot;cheap beach balls&quot;, which is good. But you needn't worry about this so much if the site is just some sort of landing page for a teaser campaign in offline media.&lt;br&gt;&lt;br&gt;&lt;b&gt;Make it easy to type and remember&lt;/b&gt;. &lt;br&gt;Hyphens are good here: &quot;cheap-beach-balls.com&quot; can be understood and remembered at a glance, whereas &quot;cheapbeachballs.com&quot; needs a bit more thinking about. Mind you, I'd always register both and redirect the unwanted one, just in case people forget to add the hyphens.&lt;br&gt;&lt;br&gt;&lt;b&gt;Avoid frequently-misspelled words&lt;/b&gt; &lt;br&gt;because, obviously, people will mis-spell them. Words like &quot;misspelling&quot;, for example, which is just as often written as &quot;mis-spelling&quot; or even &quot;mispelling&quot;.&lt;br&gt;&lt;br&gt;&lt;b&gt;Make it a natural phrase&lt;/b&gt; &lt;br&gt;with words in the right order. Don't use &quot;beach-balls-cheap.com&quot; if &quot;cheap-beach-balls.com&quot; isn't available. &lt;br&gt;&lt;br&gt;&lt;b&gt;Ensure it can't be read in unwanted ways.&lt;/b&gt; &lt;br&gt;I'm sure the promotional pens site Pen Island (&quot;penisland.net&quot;) always knew that its domain name would provoke much amusement (and get links!), but it's a risky strategy and not one I'd recommend.&lt;br&gt;&lt;br&gt;&lt;b&gt;Avoid silly abbreviations&lt;/b&gt;. &lt;br&gt;A &quot;2&quot; or a &quot;4&quot; in the middle of your domain just looks tacky.&lt;br&gt;&lt;b&gt;&lt;br&gt;Be careful with the alternatives&lt;/b&gt;. &lt;br&gt;If your preferred domain name isn't available, alternatives include going for other extensions such as &quot;.net&quot;, adding &quot;the&quot; on the front, or changing to a plural. That's fine (although ensure the site name is changed to match) but do explore who's got the domain name you really wanted. If that's an established site which could even be competition to you, then avoid the &quot;second best&quot; option.&lt;br&gt;&lt;b&gt;&lt;br&gt;Choose the appropriate &quot;top level domain&quot; extension.&lt;/b&gt; &lt;br&gt;For a worldwide site, &quot;.com&quot; makes sense, but if you're focusing on one area, such as the UK or the EU, go for a &quot;.co.uk&quot; or a &quot;.eu&quot;. Prospects in those areas will always click on a web address they know is relevant to their country in preference to one they're not sure about. But register the &quot;.com&quot; too while you're at it.&lt;br&gt;&lt;br&gt;&lt;br&gt;</description>
            <pubDate>Wed, 23 Jun 2010 06:44:38 +0100</pubDate>
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            <title>Goldeneye Design New Website For Historical Lettings Firm</title>
            <link>http://www.goldeneyecreative.com/blog/goldeneye-design-new-website-for-historical-lettings-firm</link>
            <description>&lt;img class=&quot;yui-img&quot; src=&quot;http://www.goldeneyecreative.com/resources/masthead1.jpg&quot; style=&quot;width: 564px; height: 116px;&quot;&gt;&lt;br&gt;&lt;br&gt;Bicester Buildings Ltd have asked Goldeneye to design them a simple website to showcase their properties. &lt;br&gt;&lt;br&gt;Having designed large websites for their sister company &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.soundservice.co.uk/&quot;&gt;Sound Service (Oxford) Ltd &lt;/a&gt;Goldeneye were only too happy to take on the work. &lt;br&gt;&lt;br&gt;Bicester Buildings Ltd are a property management company that has offices and light industrial units within its portfolio. Most of the offices are located at Spinners Court in Witney and are in a Grade 2 listed building in a picturesque setting just beyond the water meadows. Their new website can be seen &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.commercial-letting.co.uk/&quot;&gt;here &lt;/a&gt;&lt;br&gt;</description>
            <pubDate>Tue, 15 Jun 2010 12:51:59 +0100</pubDate>
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            <title>Brewery And Goldeneye Forge A New Partnership</title>
            <link>http://www.goldeneyecreative.com/blog/new-brewery-and-goldeneye-forge-a-new-partnership</link>
            <description>&lt;img class=&quot;yui-img&quot; src=&quot;http://www.goldeneyecreative.com/resources/logo-final-landscape2.jpg&quot; style=&quot;width: 325px;&quot;&gt;&lt;br&gt;&lt;br&gt;The Old Forge Micro Brewery is soon to open at Coleshill, Oxfordshire and Goldeneye were chosen to design their new beer bottle and pump clip designs. &lt;br&gt;&lt;br&gt;Goldeneye will also be designing new sales literature for the Brewery. &lt;br&gt;&lt;br&gt;You can read more about the brewery &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.oldforgebrewery.co.uk/default.html&quot;&gt;here&lt;/a&gt; &lt;br&gt;</description>
            <pubDate>Tue, 15 Jun 2010 12:52:15 +0100</pubDate>
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            <title>Goldeneye Launches New DVD</title>
            <link>http://www.goldeneyecreative.com/blog/goldeneye-launches-new-dvd</link>
            <description>&lt;img class=&quot;yui-img&quot; src=&quot;http://www.goldeneyecreative.com/resources/weaponsdvd.gif&quot; style=&quot;width: 231px; height: 231px;&quot;&gt;&lt;br&gt;&lt;br&gt;Today we have launched a DVD we made for the Coleshill Auxiliary Research Team (CART)&lt;br&gt;&lt;br&gt;More info on the DVD can be seen here &lt;a title=&quot;&quot; href=&quot;http://www.goldeneyecreative.com/http://www.coleshillhouse.com/weapons-and-explosives-dvd.php&quot;&gt;http://www.coleshillhouse.com/weapons-and-explosives-dvd.php&lt;/a&gt;&lt;br&gt;</description>
            <pubDate>Tue, 15 Jun 2010 12:41:21 +0100</pubDate>
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            <title>World War 2 - Secret Underground Army Events</title>
            <link>http://www.goldeneyecreative.com/blog/world-war-2-secret-underground-army-events</link>
            <description>We have now completed organising a series of war talks for &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.coleshillhouse.com&quot;&gt;The Coleshill Auxiliary Research Team&lt;/a&gt;. &lt;br&gt;&lt;br&gt;You can see the full list of the talks here &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://www.goldeneyecreative.com/http://www.coleshillhouse.com/aux-events.php&quot;&gt;http://www.coleshillhouse.com/aux-events.php &lt;/a&gt;&lt;br&gt;</description>
            <pubDate>Fri, 29 Jan 2010 15:19:41 +0100</pubDate>
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            <title>7 New Year Business Resolutions</title>
            <link>http://www.goldeneyecreative.com/blog/7-new-year-business-resolutions</link>
            <description>Happy New Year to you all. &lt;br&gt;&lt;br&gt;There are some things in marketing which are so fundamental that they need to be reviewed on a regular basis. For most firms, who make plans in the autumn for the following calendar year, it should probably be late summer. But there's so much activity then, preparing for the autumn (when there's more exhibitions, more web traffic and more of just about everything). So let's resolve to review things at New Year.&lt;br&gt;&lt;br&gt;That's now, by the way.&lt;br&gt;&lt;br&gt;1. &lt;b&gt;How are you trying to position your company?&lt;/b&gt; Are you the reliable &quot;big name&quot;, the industry innovator, the small responsive friend, or whatever else you've chosen? Has anything changed in the last 12 months which might affect this?&lt;br&gt;&lt;br&gt;2. &lt;b&gt;How is your marketing budget split up? &lt;/b&gt;If it's the same as last year, the year before, and the year before that …why? Has your market really not changed in that time?&lt;br&gt;&lt;br&gt;3. &lt;b&gt;How has your website developed in the last year?&lt;/b&gt; If the answer is: &quot;well, I just added a few new pages&quot;, and you're not planning serious investment now to compensate, that's not good enough. Your prospects expect more with every passing month, and your competitors are probably giving it to them. You should be looking at a thorough reassessment, if not a redesign, every year now.&lt;br&gt;&lt;br&gt;4. &lt;b&gt;How does your online marketing, away from your website, compare to a year ago? &lt;/b&gt;Your email marketing should be increasingly effective, and your use of &quot;social media&quot; (including blogs) should at least be well into the early stages, even if you can hardly describe it as &quot;mature&quot;. Again, your competitors may already have established a significant lead. Have you even checked to see?&lt;br&gt;&lt;br&gt;5. &lt;b&gt;How is your use of search marketing (e.g Google AdWords) developing?&lt;/b&gt; There is no question that this is the most cost-effective way of generating interest in your products, and almost every technical company we know is using it. Type in a few relevant searches into Google and take a look at who's there. There are plenty of companies who have diverted their entire advertising budget in this direction, and with good reason. But is your AdWords campaign much as it was a year ago? It needs constant care and refinement.&lt;br&gt;&lt;br&gt;6. &lt;b&gt;How has your press release campaign developed?&lt;/b&gt; Both the audience for your press releases, and the content they contain, should be changing with the times. If someone produces and distributes your press releases for you, ask them what they're doing differently now from a year ago. Expect to hear some good answers if you're being taken seriously as a client. If you do your own press releases, how has the distribution list changed? How has the balance of the magazines and websites which are actually publishing the things changed?&lt;br&gt;&lt;br&gt;7. &lt;b&gt;How much of your marketing can only be justified by inertia?&lt;/b&gt; We've all been there. &quot;We do this because, er, we always have done&quot;. Or &quot;Head Office probably expects it&quot;. Or worst of all, &quot;I can't say no to that sales rep&quot;.&lt;br&gt;&lt;br&gt;We can help you with all aspects of the 7 points above. &lt;br&gt;&lt;br&gt;Just email us for a chat or quotation. &lt;br&gt;&lt;br&gt;</description>
            <pubDate>Mon, 04 Jan 2010 07:19:48 +0100</pubDate>
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            <title>How much of my website can people see?</title>
            <link>http://www.goldeneyecreative.com/blog/how-much-of-my-website-can-people-see-</link>
            <description>Google has made available a simple tool which provides an interesting insight into what people see when they visit your web pages. You can look in your analytics and see a breakdown of the screen sizes of your visitors (e.g &quot;1024 x 768&quot;), &lt;b&gt;but&lt;/b&gt; the size of their browser windows will be substantially smaller than this. They may not be maximised to fill the whole screen, and they'll probably have toolbars and other clutter making the actual view of your site a lot smaller.&lt;br&gt;&lt;br&gt;The &lt;a class=&quot;&quot; title=&quot;&quot; href=&quot;http://browsersize.googlelabs.com/&quot;&gt;Google Browser Size&lt;/a&gt; claims to be able to show &quot;contours&quot; of the percentages of visitors who will be able to see any part of your page. Why don't you try it to see how it works with your website. We'd suggest that anything important falling outside the 80% range should be given attention, as should any messages which cross those lines.&lt;br&gt;</description>
            <pubDate>Fri, 18 Dec 2009 08:05:24 +0100</pubDate>
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