Have you seen websites where they offer a Live Chat service? Is this something you might like to consider for your website? From our experience customers really like the function. Even if they don't use them, it gives off a nice warm feeling that your company cares.

The good news is, it's quite possible to put one of those on your website for free, using Google Talk. If you have a Google account, and your prospect does (and an increasing number of people do), then here's what you need.
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When you put something new on your website, you want Google to find it quickly. Not just because you want interest from day one (although that would be nice), but because you want your page to be accredited by Google as the primary one about that product, not the page on What's New in Widgets Online which ran your press release a few days later.

Here's how it works. Google comes to your site. It looks exactly the same as last time. A week later, Google comes to your site again. It still look...

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Even if you're writing about something people are genuinely interested in, such as the Champions League Final, or Star Trek, or cute pets, you've only got a few lines to grab their attention and persuade them to keep reading. If you're writing about pressure transducers, or LEDs, or spectrophotometers, they're probably bored before they start, only reading about this stuff because they have to. You're going to have to work even harder to get them enthusiastic about what you have to say.

And ...

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As you know, generating links to your website is very important. Look, it's May, and in a few weeks' time there'll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let's say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value yo...

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A common scenario in industry is for the sales manager to stick his head around the marketing manager's door and say "Now that we've got the Red Widget 2, I'd like all references to the original Red Widget removed from the website", which leads to the marketing manager doing just that, by deleting the relevant pages.

This is a mistake for so many reasons. Never just delete pages.

Firstly, you'd managed to get your original Red Widget page onto the first page of the Google results for "red wi...

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Using video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success.

Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.

First, let's forget the silly videos you'll find all over YouTube of kids ...

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If you’d been doing the job you’re now doing thirty years ago, you’d have had a secretary to type stuff up for you, but over the years - in the dubious name of efficiency - it’s been decided that it’d be better if you’re made to type your own stuff up, slowly, and the company can save the cost of the secretary. You’re expected to have those skills, even if you almost certainly haven’t been trained in them. Similarly, more and more marketing people are doing their own copywriti...

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