Three things which you shouldn't do in 2010. If you've got some sort of a marketing plan in place for next year, and any of your expenditure is targeted at things which tick the following boxes, well …all we can say is, it's your budget, and there's still time to change it.

1. Don't buy anything which doesn't have a good return on investment
Why? Because there are enough things which do have a good return on investment to soak up anyone's marketing budget. Now, we'll be the first to admit th...
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Property Marketing 

Marketing a property is a challenge for even estate agents and in the current climate it is even harder to sell your home.

We were approached by Jean Branston of Hayward House in Highworth and asked if we could help her sell her 10 bedroom house.

Having never marketed a house before we were a little unsure of the right way forward but have now delivered a bespoke and cost effective package and the house is in the public eye and doing well. 

Estate agents normally charge ...

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Getting customer testimonials can be awkward and even embarrassing. When asked directly by someone to say something nice about them, can you say no, even if you want to? And you don't want to put customers in a difficult position.

Here's a technique which produces results that will bowl you over (and not just the one from the happy customer who asked "You don't have a sister, do you?"). Set up a survey - using SurveyMonkey - we suggest two questions, both open-ended with large text boxes for...

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Many regional newspaper titles are being forced to fold, 60 in fact in the last year, as the recession forces unprecented cuts in the local print industry.

Even before the recession, newspapers were changing their ways of working - altering structures and embracing the web and video.

The pace of change has now quickened in the fight to survive and advertising most follow suit.

It would appear gone are the days when you can advertise in the local rag and the prefered method is now advertising ...

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