Posted by Tom Sykes on Wednesday, June 23, 2010,
In :
SEO
If you need to set up a new website or a one-off promotion, you'll need to dream up a domain name that is fit for purpose. Here are a few considerations. Keep it fairly brief. The longer the name, the more people will get it wrong, or simply be put off entering it in the first place. Use relevant search words If you want to be found through search engines. The domain "cheap-beach-balls.com" for your a shopping site will probably pick up Google searches for "cheap beach balls", which is good. Bu... Continue reading ...
Posted by Tom Sykes on Monday, October 19, 2009,
In :
SEO
Monitoring where you are in the Google results for a search term is a bit of a chore, but it's a seriously important exercise. Doing it "just by looking" is time-consuming; we've probably all gone through page after page of Google scanning down the little green website addresses for our own site. Even then, thanks to the fact that Google nowadays gives most of us unique "personalised results", you may not see what your customers do. The little browser add-on called Grease Monkey is designed to... Continue reading ...
Posted by Tom Sykes on Tuesday, July 28, 2009,
In :
SEO
"Should I respond to that
emailed request from some website owner to put a link to his site on mine, in
exchange for a link back?" The answer is "almost certainly not". But that
doesn't mean that "reciprocal" links are a bad thing. Let us
explain.
There are two reasons to get links: the traffic they generate directly, and
the incremental boost they give you in the search engine rankings. Now, the
amount of boost each one gives you in the search engines is related to the
"quality" of t... Continue reading ...
Posted by Tom Sykes on Wednesday, July 22, 2009,
In :
SEO
I recently found this post on the internet and it is really valid and true advice. Its well worth a read. It was posted by Pete Caputa on this site. A while ago, I wrote an article about link building. It is one of the most read articles on our blog.
It explains how to do link building the right way and provides a
path for newbies to get started and progress to master link builders,
the right way. The way that Google wants you to build links--by
attracting and earning them.
Even though this... Continue reading ...
Posted by Tom Sykes on Friday, May 22, 2009,
In :
SEO
When you put something new on your website, you want Google to find it quickly. Not just because you want interest from day one (although that would be nice), but because you want your page to be accredited by Google as the primary one about that product, not the page on What's New in Widgets Online which ran your press release a few days later.
Here's how it works. Google comes to your site. It looks exactly the same as last time. A week later, Google comes to your site again. It still look... Continue reading ...
Posted by Tom SYkes on Tuesday, April 21, 2009,
In :
SEO
B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,”
you may find yourself trying to simultaneously explain and extol the virtues of
some complex mechanical system while being creative and persuasive at the same
time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you
succeed.
Watch the lingo Make sure to use
generic terms on the page. In most cases, B2B searchers are more likely to use
generic terms than brand names. Proprietary brand nam... Continue reading ...
Posted by Tom SYkes on Wednesday, April 15, 2009,
In :
SEO
Plenty of aspects of search engine optimisation are contentious. When it
comes to page titles (that’s the title which appears on the top of the browser,
not the headline on the page), I always recommend that you keep things to 70
characters or fewer, so that Google will reproduce the title exactly as you
wrote it, in full, in its results. However, there’s evidence that Google does take into account what
happens after that point in longer titles, even if it doesn’t show them in full... Continue reading ...
Posted by Tom SYkes on Wednesday, April 8, 2009,
In :
SEO
You may have noticed we have just added a Share This button to our website.
This is a free a fast way that allows our website viewers to share the page content with others.
I would take 2 minutes to watch the videos below and consider adding this to your website.
Customisation
Customisation ensures that the ShareThis widget blends in with your site.
Watch the Demo
Reporting / Analytics
Reporting and analytics will tell you the top shared content, how it's being shared and much more.
Watch the... Continue reading ...
Posted by Tom SYkes on Wednesday, April 8, 2009,
In :
SEO
If a page on your site can be accessed with more than one URL (http://….),
this can cause difficulties with the search engines, which might consider you’re
repeating the same page over and over again, even though you’re not intending
this to happen. The search engines may divide up the “strength” of the pages
between the different versions they think they can see, and indeed, external
links may be divided between the versions too.
But do you suffer from this problem? It’s har... Continue reading ...
Posted by Tom SYkes on Friday, April 3, 2009,
In :
SEO
I’ve been playing with a tool called Linkscape a lot recently; although it costs money, it provides some fascinating insights into your website, and it’s the sort of tool which is essential if you’re undertaking any “search engine optimisation” (aka “get my site ranking better in Google!”) programme. One of my favourite reports from this tool is a list of the Top Pages on a Domain, i.e the ones which probably carry the most clout with the search engines.
Why do you need to know... Continue reading ...
Posted by Tom SYkes on Wednesday, April 1, 2009,
In :
SEO
Not sure about all this “social media” stuff when it comes to your business? Are things like Facebook and Twitter really relevant to selling blue widgets to serious-minded industrial buyers? Don’t worry, I’m as sceptical as the next person, although every time I see someone doing something clever with this stuff, I get just that little bit more open-minded.
So, can we use Facebook to our advantage? The Hallam Internet blog suggests it’s easy enough to give it a go that it might b... Continue reading ...
Posted by Tom SYkes on Wednesday, April 1, 2009,
In :
SEO
Unless you’ve been saddled with a really unlucky company name, you’ll be top in Google for that search. This is very important, because a large proportion of the people who want to find your company website nowadays just type your company name into Google, rather than type in your website URL in the address bar at the top of their browser. That’s why, if you look at your website stats, the top “search term” for traffic coming from Google is probably your company name.
So if you’r... Continue reading ...
Posted by Tom SYkes on Wednesday, April 1, 2009,
In :
SEO
Google rolled out a couple of updates last week, and here’s my take on the first of them, and how it affects you. If you’re using a search engine optimisation consultancy, make sure you ask them how their advice to you is changing as a result.
The more instantly obvious of the changes concerns the description or “snippet” part of the results. Traditionally Google has served up the title of your page and then two secondary lines of text, which would be your meta description tag if tha... Continue reading ...
| |
