Here's something to play with on a Friday: the new Free Keyword Tool from Wordstream. If you're a purveyor of power tools and think that your website only needs to work well in Google for the search term "power tools", try seeing all the other related search terms which this little tool will highlight.

A recent client of ours said: "it should be easy, we only sell [xxx], and I think the only other way you could describe it would be [yyy]." After a bit of brainstorming and playing around, we came up with nearly 150 ways of writing [xxx] and [yyy], and that was before playing with tools like the one above.