Many regional newspaper titles are being forced to fold, 60 in fact in the last year, as the recession forces unprecented cuts in the local print industry.

Even before the recession, newspapers were changing their ways of working - altering structures and embracing the web and video.

The pace of change has now quickened in the fight to survive and advertising most follow suit.

It would appear gone are the days when you can advertise in the local rag and the prefered method is now advertising on the local newspapers website or forgetting "local" all together.

In terms of issuing PR stories for your company websites and blogs are an instant outlet for journalists to gather their news.

We suggest www.responsesource.com as they send the PR's direct to the journalists.

To discuss how we can help you advertise locally email us.