Having provided a wide range of services to construction industry clients in 2009, we've decided to focus on the ones where we can offer the most added value in 2010. These are the three things which we think every marketing manager in the industrial sectors should have as priorities in their online marketing, indeed in all of their marketing, next year.
1. Understanding Online Marketing It may sound vague, and organising that stand at the next big trade show in March is probably more pressing... Continue reading...
Posted by Tom Sykes on Monday, November 30, 2009
, In :
ADVERTISING
Three things which you shouldn't do in 2010. If you've got some sort of a marketing plan in place for next year, and any of your expenditure is targeted at things which tick the following boxes, well …all we can say is, it's your budget, and there's still time to change it.
1. Don't buy anything which doesn't have a good return on investment Why? Because there are enough things which do have a good return on investment to soak up anyone's marketing budget. Now, we'll be the first to admit th... Continue reading...
Website Grader is a free seo tool
that measures the
marketing effectiveness of your website. It provides a score that incorporates things
like website traffic, SEO, social popularity and other technical factors. It also
provides some basic advice on how the website can be improved from a marketing perspective.
Posted by Tom Sykes on Wednesday, November 18, 2009
, In :
GOOGLE
We are all so desperate to do well in Google. Google produces a huge software black box of algorithms, which must have grown and grown over the years. Trying to predict what Google do next is next to impossible and the only way to "tweak" things is to make the changes and see what the result is.
Google constantly adds and amends its rules to improve results, but they often have unforeseen impacts in other areas, which is why you'll often see pages on your site jump up or down the Google resul... Continue reading...
Posted by Tom Sykes on Tuesday, November 17, 2009
, In :
ADWORDS
For almost all of us, Google AdWords is currently the best value way of generating targeted visits to a website through advertising. Our Customer's often forget how daunting the whole thing is when you first try it. There must be a lot of companies who've never used it because it seems like hard work, or who tried it when Google sent them a free £50 voucher, but thought they'd never have the time to develop and maintain the campaign, so they left it.
Much of what is written about search engine optimisation assumes that you're writing a blog, or a news story, or the next great 'how to' article" …but of course it's just as likely that you're writing that all important product page. So how do you make a page full of technical specifications work in the search engines?
Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. It's just that, no matter how creatively written and carefully ... Continue reading...
Posted by Tom Sykes on Tuesday, November 10, 2009
, In :
EMAILS
Anyone who stays in touch with the latest IT news will probably be aware of a new application called "Wave", which is being promoted by Google. Could it be the next big thing? We know that Twitter caught on because of its simplicity, but the prospects aren't good for Wave, because the concept behind Wave is not for the fainthearted. However we feel it might succeed for the simple fact that it's a great idea.
Nearly everyone with a computer uses email, so much so that we ignore its drawbacks. ... Continue reading...
