For almost all of us, Google AdWords is currently the best value way of generating targeted visits to a website through advertising. Our Customer's often forget how daunting the whole thing is when you first try it. There must be a lot of companies who've never used it because it seems like hard work, or who tried it when Google sent them a free £50 voucher, but thought they'd never have the time to develop and maintain the campaign, so they left it.

Traditional advertising agencies have tried to pretend it doesn't exist, because they can't make much commission out of it, and are rightly terrified that once you've got a good AdWords campaign running, you'll drop your other advertising which doesn't produce anything like the response. If Google AdWords can get you website visitors at (say) £1 a time, why would you do a £400 quarter-page advertisement which will be lucky to produce 10 responses rather than the 400 you'd get from AdWords?

You know better, but AdWords does look like it would take up a lot of your time. And it would.

So what about the specialist "AdWords management agencies" out there? Many of them really know their stuff, and can relieve you of the pain of a learning curve (it can be expensive, finding out what doesn't work). They do have a problem, however. Running an AdWords campaign requires developing a list of hundreds, or even thousands, of search terms related to your products, which are the ones you'll tell Google to show your advert against. It would take you ages, and you know your technology area backwards. A typical AdWords management agency hasn't got the faintest idea about the terminology relating to your market. So they just go and grab a few of the mysterious terms from your website, and that'll have to do.

Last year, a client asked us to run an AdWords campaign for them, because they correctly guessed that understanding their technology was key to a successful AdWords campaign. We listened to their needs and really understood how their customers searched on Google.

If you want to join us in 2010, just let us know (email Tom or call 01865 600045). Just 1 minute of your time, and we can start the visitors coming to your website. You won't look back.