Three things which you shouldn't do in 2010. If you've got some sort of a marketing plan in place for next year, and any of your expenditure is targeted at things which tick the following boxes, well …all we can say is, it's your budget, and there's still time to change it.

1. Don't buy anything which doesn't have a good return on investment
Why? Because there are enough things which do have a good return on investment to soak up anyone's marketing budget. Now, we'll be the first to admit th...
Continue reading ...