For almost all of us, Google AdWords is currently the best value way of generating targeted visits to a website through advertising. Our Customer's often forget how daunting the whole thing is when you first try it. There must be a lot of companies who've never used it because it seems like hard work, or who tried it when Google sent them a free £50 voucher, but thought they'd never have the time to develop and maintain the campaign, so they left it.

Traditional advertising agencies have trie...
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You may think these are obvious but they really do work in our expereince.

We've put a cost next to each, based on what we'd charge at the moment. And before you say "where am I going to find that much money from?", I'd ask: "instead of continuing to slowly cut down on things which stopped working years ago, like exhibitions and magazine advertising, isn't it about time you just stopped them completely?" You are allowed to, you know.

Right, here we go.

1. Rebuild your company website.
Why? Beca...
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Unless you’ve been saddled with a really unlucky company name, you’ll be top in Google for that search. This is very important, because a large proportion of the people who want to find your company website nowadays just type your company name into Google, rather than type in your website URL in the address bar at the top of their browser. That’s why, if you look at your website stats, the top “search term” for traffic coming from Google is probably your company name.

So if you’r...

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