You may think these are obvious but they really do work in our expereince.

We've put a cost next to each, based on what we'd charge at the moment. And before you say "where am I going to find that much money from?", I'd ask: "instead of continuing to slowly cut down on things which stopped working years ago, like exhibitions and magazine advertising, isn't it about time you just stopped them completely?" You are allowed to, you know.

Right, here we go.

1. Rebuild your company website.
Why? Beca...
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Even if you're writing about something people are genuinely interested in, such as the Champions League Final, or Star Trek, or cute pets, you've only got a few lines to grab their attention and persuade them to keep reading. If you're writing about pressure transducers, or LEDs, or spectrophotometers, they're probably bored before they start, only reading about this stuff because they have to. You're going to have to work even harder to get them enthusiastic about what you have to say.

And ...

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As you know, generating links to your website is very important. Look, it's May, and in a few weeks' time there'll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let's say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value yo...

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If there are any of you who don’t already use Google Alerts, you’re missing out on one of the web’s great free resources. Just type in a relevant search term, and every time something new pops into Google’s index, you get an email. Simple as that. At the very least, you must have a Google Alert set up for your company’s name.

However, by setting up Google Alerts for industry topics, you can create a continuous source of ideas for your blog, as Set Up Alerts to Monitor What is Happe...

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I’ve been playing with a tool called Linkscape a lot recently; although it costs money, it provides some fascinating insights into your website, and it’s the sort of tool which is essential if you’re undertaking any “search engine optimisation” (aka “get my site ranking better in Google!”) programme. One of my favourite reports from this tool is a list of the Top Pages on a Domain, i.e the ones which probably carry the most clout with the search engines.

Why do you need to know...

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