Another great post from Smashing Magazine – Informative And Usable Footers In Web Design – looks at what to put in this small and neglected but important part of your website.

What do people expect when they scroll to the very bottom of the page? It would appear they want "About" and "Contact" information, some sort of link to an index or site map, and (on long pages) a "Back to the Top" link. Obvious really, but does your site have these in place? This information can be added easi...

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Getting customer testimonials can be awkward and even embarrassing. When asked directly by someone to say something nice about them, can you say no, even if you want to? And you don't want to put customers in a difficult position.

Here's a technique which produces results that will bowl you over (and not just the one from the happy customer who asked "You don't have a sister, do you?"). Set up a survey - using SurveyMonkey - we suggest two questions, both open-ended with large text boxes for...

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Have you seen websites where they offer a Live Chat service? Is this something you might like to consider for your website? From our experience customers really like the function. Even if they don't use them, it gives off a nice warm feeling that your company cares.

The good news is, it's quite possible to put one of those on your website for free, using Google Talk. If you have a Google account, and your prospect does (and an increasing number of people do), then here's what you need.
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