We are all so desperate to do well in Google. Google produces a huge software black box of algorithms, which must have grown and grown over the years. Trying to predict what Google do next is next to impossible and the only way to "tweak" things is to make the changes and see what the result is.

Google constantly adds and amends its rules to improve results, but they often have unforeseen impacts in other areas, which is why you'll often see pages on your site jump up or down the Google resul...
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