If you need to set up a new website or a one-off promotion, you'll need to dream up a domain name that is fit for purpose. Here are a few considerations.

Keep it fairly brief.
The longer the name, the more people will get it wrong, or simply be put off entering it in the first place.

Use relevant search words
If you want to be found through search engines. The domain "cheap-beach-balls.com" for your a shopping site will probably pick up Google searches for "cheap beach balls", which is good. Bu...
Continue reading ...

Having provided a wide range of services to construction industry clients in 2009, we've decided to focus on the ones where we can offer the most added value in 2010. These are the three things which we think every marketing manager in the industrial sectors should have as priorities in their online marketing, indeed in all of their marketing, next year.

1. Understanding Online Marketing
It may sound vague, and organising that stand at the next big trade show in March is probably more pressing...
Continue reading ...

For almost all of us, Google AdWords is currently the best value way of generating targeted visits to a website through advertising. Our Customer's often forget how daunting the whole thing is when you first try it. There must be a lot of companies who've never used it because it seems like hard work, or who tried it when Google sent them a free £50 voucher, but thought they'd never have the time to develop and maintain the campaign, so they left it.

Traditional advertising agencies have trie...
Continue reading ...

Many regional newspaper titles are being forced to fold, 60 in fact in the last year, as the recession forces unprecented cuts in the local print industry.

Even before the recession, newspapers were changing their ways of working - altering structures and embracing the web and video.

The pace of change has now quickened in the fight to survive and advertising most follow suit.

It would appear gone are the days when you can advertise in the local rag and the prefered method is now advertising ...

Continue reading ...