Here's something to play with on a Friday: the new Free Keyword Tool from Wordstream. If you're a purveyor of power tools and think that your website only needs to work well in Google for the search term "power tools", try seeing all the other related search terms which this little tool will highlight.

A recent client of ours said: "it should be easy, we only sell [xxx], and I think the only other way you could describe it would be [yyy]." After a bit of brainstorming and playing around,...

Unless you’ve been saddled with a really unlucky company name, you’ll be top in Google for that search. This is very important, because a large proportion of the people who want to find your company website nowadays just type your company name into Google, rather than type in your website URL in the address bar at the top of their browser. That’s why, if you look at your website stats, the top “search term” for traffic coming from Google is probably your company name.

So if you’r...