Happy New Year to you all.

There are some things in marketing which are so fundamental that they need to be reviewed on a regular basis. For most firms, who make plans in the autumn for the following calendar year, it should probably be late summer. But there's so much activity then, preparing for the autumn (when there's more exhibitions, more web traffic and more of just about everything). So let's resolve to review things at New Year.

That's now, by the way.

1. How are you trying to position...
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