Showing Tag: "seo" (Show all posts)

Goldeneye Design New Website For Historical Lettings Firm

Posted by Tom Sykes on Tuesday, June 15, 2010, In : GENERAL 


Bicester Buildings Ltd have asked Goldeneye to design them a simple website to showcase their properties.

Having designed large websites for their sister company Sound Service (Oxford) Ltd Goldeneye were only too happy to take on the work.

Bicester Buildings Ltd are a property management company that has offices and light industrial units within its portfolio. Most of the offices are located at Spinners Court in Witney and are in a Grade 2 listed building in a picturesque setting just beyond ...
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Measure the effectiveness of your website FREE

Posted by Tom Sykes on Wednesday, November 25, 2009, In : IMPROVING YOUR WEBSITE 
Website Grader is a free seo tool that measures the marketing effectiveness of your website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

A great way to check your website.

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How To Make A Product Page Work With Google

Posted by Tom Sykes on Friday, November 13, 2009, In : IMPROVING YOUR WEBSITE 
Much of what is written about search engine optimisation assumes that you're writing a blog, or a news story, or the next great 'how to' article" …but of course it's just as likely that you're writing that all important product page. So how do you make a page full of technical specifications work in the search engines?

Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. It's just that, no matter how creatively written and carefully ...
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Ten Copywriting Tips for B2B SEO

Posted by Tom SYkes on Tuesday, April 21, 2009, In : SEO 

B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.

Watch the lingo Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic terms than brand names. Proprietary brand nam...


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Facebook: you might have some fans out there

Posted by Tom SYkes on Wednesday, April 1, 2009, In : SEO 

Not sure about all this “social media” stuff when it comes to your business? Are things like Facebook and Twitter really relevant to selling blue widgets to serious-minded industrial buyers? Don’t worry, I’m as sceptical as the next person, although every time I see someone doing something clever with this stuff, I get just that little bit more open-minded.

So, can we use Facebook to our advantage? The Hallam Internet blog suggests it’s easy enough to give it a go that it might b...


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10 reasons to do AdWords for your own company name

Posted by Tom SYkes on Wednesday, April 1, 2009, In : SEO 

Unless you’ve been saddled with a really unlucky company name, you’ll be top in Google for that search. This is very important, because a large proportion of the people who want to find your company website nowadays just type your company name into Google, rather than type in your website URL in the address bar at the top of their browser. That’s why, if you look at your website stats, the top “search term” for traffic coming from Google is probably your company name.

So if you’r...


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Google’s snippet scissors get a little larger

Posted by Tom SYkes on Wednesday, April 1, 2009, In : SEO 

Google rolled out a couple of updates last week, and here’s my take on the first of them, and how it affects you. If you’re using a search engine optimisation consultancy, make sure you ask them how their advice to you is changing as a result.

The more instantly obvious of the changes concerns the description or “snippet” part of the results. Traditionally Google has served up the title of your page and then two secondary lines of text, which would be your meta description tag if tha...


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