If your like me you really haven't had much interest in Twitter. You suspect it might be vaguely entertaining but you can't see how it can be relevant to a serious company like yours.

Have you noticed more and more about Twitter being used in the business world.

Grab yourself a coffee, and Goldeneye Creative will have you up and running in a few minutes. By this time tomorrow, we promise you'll "get it". And by this time next week, you'll understand why your business might want to start "twit...
Continue reading ...

As you know, generating links to your website is very important. Look, it's May, and in a few weeks' time there'll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let's say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value yo...

Continue reading ...

If you’re wondering if (or to what extent) your company should get involved in social media, there’s a good article called Is social media effective for B2B lead generation? on the Sales Lead Insights B2B Marketing blog which suggests that there’s not much evidence (to the author, at least) that it can produce sales leads. And for most of us, that’s what this marketing lark is all about.

I agree; I’ve not seen much evidence either. The likes of Twitter, Facebook, LinkedIn etc ...
Continue reading ...