Here's a great checklist which we can honestly say we do follow when creating websites. 15 Essential Checks Before Launching Your Website Provided by Smashing magazine, Make sure your web dewsign company check all these. Continue reading ...
Posted by Tom Sykes on Tuesday, June 15, 2010,
In :
GENERAL
 Bicester Buildings Ltd have asked Goldeneye to design them a simple website to showcase their properties. Having designed large websites for their sister company Sound Service (Oxford) Ltd Goldeneye were only too happy to take on the work. Bicester Buildings Ltd are a property management company that has offices and light industrial units within its portfolio. Most of the offices are located at Spinners Court in Witney and are in a Grade 2 listed building in a picturesque setting just beyond ... Continue reading ...
Posted by Tom Sykes on Friday, December 18, 2009,
In :
GOOGLE
Google has made available a simple tool which provides an interesting insight into what people see when they visit your web pages. You can look in your analytics and see a breakdown of the screen sizes of your visitors (e.g "1024 x 768"), but the size of their browser windows will be substantially smaller than this. They may not be maximised to fill the whole screen, and they'll probably have toolbars and other clutter making the actual view of your site a lot smaller. The Google Browser Size ... Continue reading ...
Website Grader is a free seo tool
that measures the
marketing effectiveness of your website. It provides a score that incorporates things
like website traffic, SEO, social popularity and other technical factors. It also
provides some basic advice on how the website can be improved from a marketing perspective. A great way to check your website. Continue reading ...
You may think these are obvious but they really do work in our expereince. We've put a cost next to each, based on what we'd charge at the moment. And before you say "where am I going to find that much money from?", I'd ask: "instead of continuing to slowly cut down on things which stopped working years ago, like exhibitions and magazine advertising, isn't it about time you just stopped them completely?" You are allowed to, you know. Right, here we go. 1. Rebuild your company website. Why? Beca... Continue reading ...
Are you one of those people who occasionally studies their website traffic quite
seriously but doesn't keep a more general eye on things on a more frequent
basis? Take a look at Polaris,
which is a really great little application which sits on your desktop and shows
you all your headline website traffic statistics from Google Analytics, with some of the
most beautiful graphs ever. It's free too. Continue reading ...
Posted by Tom Sykes on Tuesday, July 28, 2009,
In :
SEO
"Should I respond to that
emailed request from some website owner to put a link to his site on mine, in
exchange for a link back?" The answer is "almost certainly not". But that
doesn't mean that "reciprocal" links are a bad thing. Let us
explain.
There are two reasons to get links: the traffic they generate directly, and
the incremental boost they give you in the search engine rankings. Now, the
amount of boost each one gives you in the search engines is related to the
"quality" of t... Continue reading ...
Posted by Tom Sykes on Friday, July 17, 2009,
In :
GENERAL
A bit of fun for a Friday morning, but with some serious undercurrent. Take a
screenshot of your website* or test your company's advertising artwork and upload it to www.feng-gui.com.
The site will, apparently, use artificial intelligence to simulate human vision
during the first five seconds of viewing your page. Whether it's accurate or
not, it does give you an idea of what people probably do, and it's almost
certain that they don't just look down the page in the linear order you expec... Continue reading ...
Another great post from Smashing Magazine – Informative
And Usable Footers In Web Design – looks at what to put in this small and
neglected but important part of your website.
What do people expect when they
scroll to the very bottom of the page? It would appear they want "About" and
"Contact" information, some sort of link to an index or site map, and (on long
pages) a "Back to the Top" link. Obvious really, but does your site have these
in place? This information can be added easi... Continue reading ...
As you know, generating links to your website is very important. Look, it's May, and in a few weeks' time there'll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let's say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value yo... Continue reading ...
A common scenario in industry is for the sales manager to stick his head around the marketing manager's door and say "Now that we've got the Red Widget 2, I'd like all references to the original Red Widget removed from the website", which leads to the marketing manager doing just that, by deleting the relevant pages.
This is a mistake for so many reasons. Never just delete pages.
Firstly, you'd managed to get your original Red Widget page onto the first page of the Google results for "red wi... Continue reading ...
Using video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success.
Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
First, let's forget the silly videos you'll find all over YouTube of kids ... Continue reading ...
Posted by Tom SYkes on Tuesday, April 21, 2009,
In :
SEO
B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,”
you may find yourself trying to simultaneously explain and extol the virtues of
some complex mechanical system while being creative and persuasive at the same
time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you
succeed.
Watch the lingo Make sure to use
generic terms on the page. In most cases, B2B searchers are more likely to use
generic terms than brand names. Proprietary brand nam... Continue reading ...
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