Here's a great checklist which we can honestly say we do follow when creating websites.

15 Essential Checks Before Launching Your Website

Provided by Smashing magazine, Make sure your web dewsign company check all these.

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Website Grader is a free seo tool that measures the marketing effectiveness of your website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

A great way to check your website.

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You may think these are obvious but they really do work in our expereince.

We've put a cost next to each, based on what we'd charge at the moment. And before you say "where am I going to find that much money from?", I'd ask: "instead of continuing to slowly cut down on things which stopped working years ago, like exhibitions and magazine advertising, isn't it about time you just stopped them completely?" You are allowed to, you know.

Right, here we go.

1. Rebuild your company website.
Why? Beca...
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A bit of fun for a Friday morning, but with some serious undercurrent. Take a screenshot of your website* or test your company's advertising artwork and upload it to www.feng-gui.com. The site will, apparently, use artificial intelligence to simulate human vision during the first five seconds of viewing your page. Whether it's accurate or not, it does give you an idea of what people probably do, and it's almost certain that they don't just look down the page in the linear order you expec...

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Another great post from Smashing Magazine – Informative And Usable Footers In Web Design – looks at what to put in this small and neglected but important part of your website.

What do people expect when they scroll to the very bottom of the page? It would appear they want "About" and "Contact" information, some sort of link to an index or site map, and (on long pages) a "Back to the Top" link. Obvious really, but does your site have these in place? This information can be added easi...

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As you know, generating links to your website is very important. Look, it's May, and in a few weeks' time there'll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let's say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value yo...

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B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.

Watch the lingo Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic terms than brand names. Proprietary brand nam...

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