Yes.

The last two press releases we have issued have ended up in newspapers and on TV and local radio.

I know what you thinking....That the stories were really big or we had good relationships with the media involved.........Well Your wrong !

The first one was about Hayward House. A large house in Highworth we are selling for the owner. We issued a press release talking about the house and it made it to the front page of the housing supplement in the Swindon Advertiser.

We also sent a press re...
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Even if you're writing about something people are genuinely interested in, such as the Champions League Final, or Star Trek, or cute pets, you've only got a few lines to grab their attention and persuade them to keep reading. If you're writing about pressure transducers, or LEDs, or spectrophotometers, they're probably bored before they start, only reading about this stuff because they have to. You're going to have to work even harder to get them enthusiastic about what you have to say.

And ...

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If you’d been doing the job you’re now doing thirty years ago, you’d have had a secretary to type stuff up for you, but over the years - in the dubious name of efficiency - it’s been decided that it’d be better if you’re made to type your own stuff up, slowly, and the company can save the cost of the secretary. You’re expected to have those skills, even if you almost certainly haven’t been trained in them. Similarly, more and more marketing people are doing their own copywriti...

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If there are any of you who don’t already use Google Alerts, you’re missing out on one of the web’s great free resources. Just type in a relevant search term, and every time something new pops into Google’s index, you get an email. Simple as that. At the very least, you must have a Google Alert set up for your company’s name.

However, by setting up Google Alerts for industry topics, you can create a continuous source of ideas for your blog, as Set Up Alerts to Monitor What is Happe...

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B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.

Watch the lingo Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic terms than brand names. Proprietary brand nam...

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