Posted by Tom Sykes on Friday, December 18, 2009,
In :
GOOGLE
Google has made available a simple tool which provides an interesting insight into what people see when they visit your web pages. You can look in your analytics and see a breakdown of the screen sizes of your visitors (e.g "1024 x 768"), but the size of their browser windows will be substantially smaller than this. They may not be maximised to fill the whole screen, and they'll probably have toolbars and other clutter making the actual view of your site a lot smaller. The Google Browser Size ... Continue reading ...
Website Grader is a free seo tool
that measures the
marketing effectiveness of your website. It provides a score that incorporates things
like website traffic, SEO, social popularity and other technical factors. It also
provides some basic advice on how the website can be improved from a marketing perspective. A great way to check your website. Continue reading ...
You may think these are obvious but they really do work in our expereince. We've put a cost next to each, based on what we'd charge at the moment. And before you say "where am I going to find that much money from?", I'd ask: "instead of continuing to slowly cut down on things which stopped working years ago, like exhibitions and magazine advertising, isn't it about time you just stopped them completely?" You are allowed to, you know. Right, here we go. 1. Rebuild your company website. Why? Beca... Continue reading ...
Posted by Tom Sykes on Tuesday, October 6, 2009,
In :
ADVERTISING
Property Marketing
 Marketing a property is a challenge for even estate agents and in the current climate it is even harder to sell your home.
We were approached by Jean Branston of Hayward House in Highworth and asked if we could help her sell her 10 bedroom house.
Having never marketed a house
before we were a little unsure of the right way forward but have now
delivered a bespoke and cost effective package and the house is in the
public eye and doing well.
Estate agents normally charge ... Continue reading ...
Posted by Tom Sykes on Friday, July 17, 2009,
In :
GENERAL
A bit of fun for a Friday morning, but with some serious undercurrent. Take a
screenshot of your website* or test your company's advertising artwork and upload it to www.feng-gui.com.
The site will, apparently, use artificial intelligence to simulate human vision
during the first five seconds of viewing your page. Whether it's accurate or
not, it does give you an idea of what people probably do, and it's almost
certain that they don't just look down the page in the linear order you expec... Continue reading ...
Even if you're writing about something people are genuinely interested in, such as the Champions League Final, or Star Trek, or cute pets, you've only got a few lines to grab their attention and persuade them to keep reading. If you're writing about pressure transducers, or LEDs, or spectrophotometers, they're probably bored before they start, only reading about this stuff because they have to. You're going to have to work even harder to get them enthusiastic about what you have to say.
And ... Continue reading ...
As you know, generating links to your website is very important. Look, it's May, and in a few weeks' time there'll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let's say you get 100 visitors a day to your website, and a stronger presence in Google from a few dozen good links increased this by 25%. At £1.50 a visitor (the value yo... Continue reading ...
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