Why Use Video?

A product page with a video on it is 53 times more likely to achieve a page one listing on Google. Forrester study - Jan 2010

After watching a video consumers are 72% more likely to make a purchase. Forbes magazine

Video drives clicks and sales

Research has shown overwhelmingly that video listings drive clicks and sales more effectively than text and image listings. A recent study for Forbes magazine reported that after watching a video, consumers were 72% more likely to make a purchase. 

Video makes people take action

After watching a video, 

52% of viewers take action (BIA/Kelsey User View Study)
30% of viewers visit a business (Kelsey Group)
25% of viewers request more information (MarketingSherpa, Video Marketing Survey)

Video is popular

Unbelievably, almost half of all internet traffic is now video, and Cisco predicts this trend will only continue. Video sharing sites are used by millions of users around the world every day. In fact, YouTube is now the second most used search engine on the web, with over two billion hits per day! And it’s not just teenagers. Contrary to popular belief, 65% of all people watching online video are aged 35-64.

Video is more engaging than text

Video engages with customers on a more personal level than text, and sets off emotional triggers that ultimately influence viewers’ decisions. It’s the next best thing to being there in person, and it will drive customers to your business more than text.  

You need an online video strategy to stay competitive. We can help you create and share that video online.